4.5 Examples of Corporate Strategies

Learning Objectives

Give some examples of corporate strategies

It can be challenging to get a handle on an abstract concept like “corporate strategy” unless you can see what it means in the context of a real business. The goal of this section is to deepen your understanding of corporate strategies—particularly the ones described by the strategic growth matrix—by doing just that.

Learning Activities

  • Reading: Market Penetration Example
  • Reading: Market Development Example
  • Reading: Product Development Example
  • Reading: Diversification Example
  • Self Check: Examples of Corporate Strategies

 

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing I (MKTG 1010) Copyright © 2020 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.